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THE OVERLAP
Branding
A new national coalition for equity in health care, Rise to Health aims to transform the health care ecosystem where all people have the power, circumstances, and resources to achieve optimal health. A collaboration between 9 health care organizations, I worked most closely with the Institute for Healthcare Improvement and the American Medical Association to develop the coalition's entire brand identity from scratch, including, but not limited to, the coalition's wordmark, brand guidelines, and web pages.
Tools Used - Adobe Suite (Ae, Ai, Indd, Ps), Figma, PPTx
Social media may have been the best introduction to the platform, but the website itself was intended to be easily engaged with and be visually appealing, created using a mix of Adobe Suite programs and Wix.
The identity is generally expected to be interacted with across digital media; however, print and physical assets are part of the brand's exploration. While the possibilities for real world use is endless, the coalition will take advantage of assets such as banners, pens, pins, and stationary items most commonly.
While the selected brand identity fits best with the coalition's tone and ideologies, an alternative identity was also proposed. The animated logo and hero image may be found to the right. If interested, reach out for a breakdown of the entire identity, including color palette, secondary iconography, and typography.
RISE TO HEALTH COALITION
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